Product photos aur descriptions — a reseller's guide
Your photo is your salesman and your description is your receipt. In COD selling, every gap between what the listing promises and what the parcel contains comes back as a refused or returned order — paid for out of your margin.
Where the photos and descriptions actually come from
Suppliers publish product details and images with their wholesale catalog — that is part of what gets reviewed before listings appear on the marketplace. When you import a product, those details and photos come into your storefront as the starting point.
Treat them as a starting point, not a finished listing. A supplier photo shows what the item is; your job is to show the buyer why it is worth ordering from you.
What a photo that converts actually needs
- The real product, clearly lit — no heavy filters that change the colour. A wrong colour expectation is a wrong-item return.
- Multiple angles where it matters — size reference, texture, what's in the box.
- If you can shoot the item once yourself, even on a phone, it beats the same catalog photo every other reseller is posting.
- Compress images so the page loads fast on mobile data — a photo that takes 10 seconds to load costs more orders than it wins.
What a description that converts actually says
A good COD listing answers the five questions the buyer will ask on WhatsApp anyway: What exactly is it? What size/colour/variant? What's in the parcel? How much all-in? How long till it reaches me?
Write the way your customers talk — simple English or Roman Urdu, honest sizes, honest material. "Original imported quality" means nothing; "100% cotton, 240 GSM" means something.
- Lead with what it is and who it's for — one sentence.
- List specs that prevent returns: size chart, material, what's included.
- State the price and delivery estimate — hidden prices read as a scam.
- Mention the return rule — it converts better than it costs.
The accuracy rules that protect your margin
- Never promise a feature, size or colour the supplier's listing doesn't confirm — a wrong item return lands on your customer relationship.
- Keep the supplier's stated contents accurate — if the box has one cable, the listing doesn't say two.
- Update listings when supplier stock or specs change — an outdated listing is a refusal waiting to happen.
- If a supplier sets a minimum selling price on a listing, respect it — it is on the product card and undercutting it has consequences.
Photos you must not use
Don't grab random images from Google, Daraz or another brand's page — besides being someone else's work, the customer compares the parcel to the photo. A supplier photo of the actual item converts worse per-impression but infinitely better per-parcel-delivered.